Growth Manager, Paid Media

About

GiveDirectly is hiring a fully remote Growth Manager, Paid Media, with at least three hours of overlap with an East Africa timezone. Reporting to the Director of Individual Giving, the postholder will lead paid acquisition and upper-funnel media across platforms including Meta, Google, YouTube and TikTok, and build tracking, attribution and reporting systems. The role is offered at Manager level, with possible Senior Manager appointment for more experienced candidates, and requires travel approximately one to two times annually. Job grade: Manager (we are willing to hire at Senior Manager for more experienced candidates). Salary: Kenya Base Salary: $65,000; Bonus at Target Performance: 10%; Annual Benefits Stipend: $8,454. Terms of service: Fully remote. Reports to: Director of Individual Giving. Travel requirement: Must be able to travel ~1–2 times per year to one of our countries of operation for team retreats or field visits.

How to apply

Apply online through the official advert page on Greenhouse. Submit a Resume/CV and complete the required application fields, including your current location, visa-sponsorship status, interest in the role, and response to the “What you'll do” question.

Responsibilities

• Own paid media strategy and performance to execute growth and brand goals.
• Develop and execute the paid digital fundraising strategy that acquires new donors, grows revenue, and strengthens long-term supporter value across Meta, Google, YouTube, TikTok, programmatic, and emerging platforms (approx. 50% of time).
• Run top-of-funnel brand ads, from placement and contracting to creative direction and development, including podcasts, OOH, and connected TV (approx. 30% of time).
• Manage and optimize paid investment daily, monitoring spend, pacing, cost per acquisition, and conversion, and reallocating budget as performance dictates.
• Run a continuous test-and-learn program across audiences, creative messaging, channels, landing pages, and donation experiences, and turn results into decisions rather than reports.
• Make key and strategic recommendations to the Director of Individual Giving and VP of Marketing on where budget spend should be allocated based on performance data.
• Grow one-time and monthly giving through paid.
• Run acquisition and conversion campaigns for both one-time and monthly giving, testing paid tactics to grow the recurring program—the fastest-growing part of our portfolio.
• Optimize the digital supporter journey so paid campaigns connect cleanly to landing pages, donation forms, email, and CRM, maximizing conversion and retention.
• Analyze acquisition, conversion, revenue, and retention trends by segment to inform where the next dollar goes.
• Stand up standardized paid-channel attribution and UTM tracking so acquisition spend is evaluable outside the ad platforms.
• Build and maintain performance dashboards that connect campaign, website, and CRM data into a single view of what each channel returns.
• Develop a forecasting model that projects cost per acquisition and revenue by channel, so budget increases are decisions rather than bets.
• Report to senior management on budget and paid campaign performance on a bi-weekly basis.

Qualifications

• Must overlap with an East Africa timezone by at least 3 hours.
• Must be able to travel ~1–2 times per year to one of our countries of operation for team retreats or field visits.
• 3–5+ years in growth or performance marketing with a proven track record running paid media to a conversion or revenue target, in-house or agency, across Meta, Google, YouTube, and emerging platforms.
• Experience managing a paid media budget of at least US$5M a year with a track record of strong performance measurement, with the discipline to trust your own data over platform recommendations and the judgment to know when to scale a channel, cut it, or admit it isn't working—pause and reset.
• A genuine test-and-learn habit: you design multivariable testing across creative, audience, messaging, and landing pages, using these insights to scale the program.
• Strong written communication, the ability to own creative direction of ads (from conception and drafting through launch), and experience with or a strong eye for graphic design (Figma, Canva).
• Strong, succinct communication, and the ability to work productively with a Brand and Marketing team focused on brand awareness.
• Alignment with GiveDirectly’s values and active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.
• Experience with tracking and attribution to ensure detailed reports are shared with senior management.
• Experience with our tech stack (WordPress, Salesforce, PostHog, Google Analytics, Tableau, Zendesk, Ahrefs) or similar tools.
• Experience with paid ads with a non-profit of a similar size or an agency supporting non-profits.